CHALLENGE
Turning a CRM action into a product and Brand experience
SOLUTION
The first behavioural and experience CRM platform dedicated to MINI owner and MINI lovers which offers: travels, test drives and exclusive deals to increase Brand equity and Brand perception.
Turning a CRM action into a product and Brand experience
SOLUTION
The first behavioural and experience CRM platform dedicated to MINI owner and MINI lovers which offers: travels, test drives and exclusive deals to increase Brand equity and Brand perception.
WEBSITE
DEM
