CHALLENGE
Launching a brand new watch which has a promise: reducing the negative effect of electromagnetic pollution creating a sort of body shield. But how to promote it staying away from the cliché of “wellness & sustainability”?

SOLUTION
We created an unconventional creative idea “This is not a watch” to change the perception and the symbol of the watch. “This is not a watch” becomes the product positioning. According to this, we’ve created Logo, ADV campaign, website, social media communication, shop counter and bags.
SOCIAL
WEBSITE
PRINT

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